If you were around when I mentioned (on more than one occasion) that CYOD was undergoing a rebrand, you’re probably wondering where the rebrand is.

Well….I changed my mind. That’s right, after 2 months of rebuilding my website, changing my logo, changing my brand colours etc., I pretty much scrapped the lot this morning and reverted to what I already had in place. In fact the only thing that has stuck is the new style logo – albeit with my original brand colours.

So what the heck happened?

At first I was incredibly frustrated with myself and mourned the huge waste of time that this endeavour had turned out to be. However, with a bit of self-reflection and tough love from someone who knows the perfectionist within me very well (thanks D), I accepted that the problem was never really with my branding.

In fact there was one major issue that I just didn’t want to open my eyes and heart to.

Impostor Syndrome

Let’s address the elephant (or impostor) in the room.

Now I don’t say this to brag, but I know that I have tech knowledge that other people need. I also know that, I am pretty good at mastering new platforms/software and I’m strategic in my approach to identifying what tech will work well in order to get from A to B to achieve business goals.

Yep, I’m a bit of a tech geek and find this kind of stuff enjoyable. So much so that I have made it my mission to put my skills to good use in helping others, particularly bootstrapping entrepreneurs, overcome tech overwhelm so that they can create an amazing online presence.

Yet every time I find myself on the brink of something big, I suddenly feel as though I have an angel on one shoulder cheering me on and the devil on the other holding me back.

I begin questioning everything from why someone would want to listen to me right through to is my branding too feminine, should I ‘tweak’ my website knowing that one change will turn into 100?

 

What is impostor syndrome?

Well if you don’t already know, impostor syndrome is a deep level of anxiety that you are going to be being exposed as a FRAUD.  Of course this stems from fear and fear is ‘false evidence appearing real’.

As a direct result of my fear, I started to procrastinate through action – busying myself with pointless activities that subconsciously I knew would stop me from putting myself out there. This was my intrinsic way of protecting myself, staying comfortable, rather than pushing forward.

I know I am not the first person to experience this phenomenon and I certainly won’t be the last. In fact if you have been here too, you are in good company. No, not with little ol’ me, but with the likes of the late, great Maya Angelou, Kate Winslet and Don Cheadle, to name but a few.

I’ve learned to take a lesson from every experience and so once I got over my initial frustration at the time I had ‘wasted’ I decided to look at this as a positive. I have been able to identify a problem that I have and now I can work on it.

In fact, I found a great article here that offers 21 Proven Ways to Overcome Impostor Syndrome. I’m not going to lie, some of them are a bit out there for me, but number 9 really resonates!

Have you or do you suffer from impostor syndrome? I’d love to hear your experiences, so please share below.

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