Getting visitors to your website is hard work and sometimes costly if you are relying on paid advertising to drive traffic. With this is mind you want to make sure you are taking every measure to keep your visitors on your site and taking the actions you want them to when they are there.
How do you do this? Well there are a plethora of things to keep in mind when designing/updating your site. This is by no means an exhaustive list, but here are 5 keys things to keep at the forefront of your mind:
1. Avoid everything that serves no practical purpose.
One such example and a pet peeve of mine is splash pages. You know those sites where all you have is a page that says ‘enter site’, perhaps with some pretty photography or a cool video in the background. Yeh that’s what I mean by a splash page. Although aesthetically pleasing (some times) they often serve no real purpose and just add to the button clicks for your visitors.
2. Have clear and consistent navigation.
There is nothing worse than landing on a site and not being able to find what you are looking for. We live in an age where everyone is pushed for time. Make it easy for visitors by using logical labels and having your navigation in the same place on every page.
3. Highlight exactly what you do or offer above the fold.
One of the first things your visitors should be able to identify is what your site is about and how you can help them. Make this clear without the need for your visitor to scroll and you’re one the right track.
4. Keep things simple.
It’s generally true that less is more when it comes to web design and user experience. When things are too chaotic it’s off-putting and you will find visitors will click off a site that has too much going on. White space can be a good friend so utilize it!
5. Make it easy for your visitors to take action.
Think about what you want your visitor to do when they visit your site and then take them on a journey. If your aim is to get your visitor to sign up for something then make this clear. Put call to actions in logical places and design them so that they are unobtrusive or ‘salesy’.
Designing an effective website doesn’t need to be a difficult endeavour. Oftentimes we make things so much more complicated than they need to be but with careful planning you can avoid putting time, effort and money into the unnecessary.
To help y’all on your way I have created a Website Planning Workbook that you can download and use to craft an amazing website.
Hit me up in the comments below and share any tips you have for keeping visitors on your site.